Name On Logo: The Gaia Endurance Festival
Our Slogan
No Slogan
What we do
This is a 2 day festival located at the base of ski resorts (summer) that has mountain biking and trial running races along with live bands, good food, drinks etc.
Note: I would look up the definition of Gaia (the goddess and the hypothosis) so that you can understand our reverence for the earth (Gaia) and that we can respect and PLAY on it.
Industry: Sports & Recreation
Things to communicate through the design
1. The essence of Gaia
2. Mountain Biking, Trail Running,
3. Mountain Festival
The target audience
Men, Women 25-50, incomes 35k-220+, Athletes who run, bike or do adventure racing and want to be outside and run or bike on trails not pavement. They are health conscious, diet aware, recycle, and are aware of the environment. Like good healthy food, local beer, and will not wear a logo UNLESS it means something more than commercialism.
We like these fonts, colors and style
Some concepts to consider:
-I like the idea of a mobius strip with a mountain bike tread on one side going into the turn and running tracks coming out of the turn.
-I like something simple that can be reduced to a stitched logo of a visor to something that can be expanded to be on banners and website.
-I like fonts and colors the emphasize uniqueness, nature, racing, mountains, outdoors, festival.
-I will appreciate a logo that has a simple design and yet conveys a message on several levels.
-I will work hard to provide feedback everyday!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
