Name On Logo: The Navvo Group, VOCO is the product line
Our Slogan
You Say it, VOCO plays it
What we do
We manufacture and sell wireless music and video streaming products along with corresponding smartphone apps.
Industry: Technology
Things to communicate through the design
1. Iconic/Branding piece
2. Voice
3. Cool/Hip/Sexy
The target audience
The real guts of the target demographic are 25-34 $50K + and skewed heavily male. The general sweet spot is 18-54 $50K+ still skewed male, probably plus or minus 65%. A large indicator for our target consumer is smartphone owner but even more so a tablet owner. These are tech saavy, higher income individuals in general, but the concept of the technology, to incorporate voice is engineered to make accessing your content easier for everyone.
We like these fonts, colors and style
We are looking for a secondary logo/iconic graphic to go with our current logo. I have a vision of a mouth/lips as the main part of this, saying in bubbles, "you say it, VOCO plays it" you'll see the bubbles with that text attached.
We are looking for a symbol or icon to use to brand with our product across all messaging. Something that is unique, but has to do with Voice, and present a cool, hip, sixy tech feel that our product exemplifies.
Attached you'll see a mock up of the front of a product box. It is the general layout, text can be moved easily for more images...somewhere in there I would like this icon/logo inserted to connect with the smartphones and recceiver, however, I do want this to be able to go elsewhere for branding purposes. I think Red lipstick is iconic as lips go, but our color palate is Orange Green and Brown. I've attached recent ads we ran for trade shows as well showing the lip concept.
Of course I am open to other designs that can pull together and provide a symbol to use as we brand our products.
Our design will be used on
(Web) (Print Media)
