Name On Logo: Explore Ecology
Our Slogan
Everything is Connected
What we do
For 20 years we have existed as Art From Scrap. We are changing our corporate name to Explore Ecology and keeping Art From Scrap as one of our programs, which will include our ReUse Store and our Community Art programs. (We will keep the Art From Scrap logo as a program logo – it is attached). In addition Explore Ecology will encompass our Green Schools environmental education program and our Watershed Resource Center program.
Under the unifying statement of "We Are Environmental Education" Explore Ecology delivers a variety of programs including Art From Scrap ReUse Store, Green Schools Environmental Education, Watershed Resource Center, and Community Arts. We provide hands-on opportunities for community members to Explore Reuse, Explore Creative Thinking, Explore Aquatic Systems, Explore the Choices You Make, Explore Environmental Cycles.
Explore Ecology addresses how individuals can effect positive environmental change, with a focus on teaching about the interconnectedness of environmental issues, promoting problem solving skills through exploration with Reuse materials, and facilitating individual actions through community service learning projects. What is unique about our environmental education program is that we are not just educating people about ecological systems and the fact that they fit into those systems - but that we are asking them to explore those systems. How do the systems work, how do their choices and actions help or hinder the natural systems, and what the results of human/natural interactions are.
The goal of our programs is to get people to explore, make choices, and take action. Our success is measured by how many people give their stuff to the Reuse store rather than sending it to landfill, how many people buy from the store instead of buying more new stuff, how many people clean up the beach to reduce negative impacts on aquatic systems, how many people use organic garden products rather than pesticides, etc. Our goal is for people to understand the entire ecological system and their part in it – and then for them to use their knowledge to act. This particularly empowers children to know that individuals can make a difference.
Industry: Non-Profit
Things to communicate through the design
1. That our core mission is environmental education.
2. That everything is connected
3. That individual actions are critical for environmental change
The target audience
We serve over 30,000 people each year throughout Santa Barbara County. Over 70% of the audience is under 18 with an ethnic breakdown of 52.7% Hispanic, 38.3% White, 2.8% Asian, 2.8% African-American, 1.1% Filipino, 1% American Indian, .3% Pacific Islander, and 1% Other. Of this population 50.3% is classified as low-income based on their participation in the Free and Reduced Meals program.
Our adult audience is drawn from all income, occupation and education levels. They are usually interested in environmental issues.
We like these fonts, colors and style
Please see our current Art From Scrap logo attached.
Also attached are some logos that we like because of the simplicity, colors, and uniqueness.
Logos we also like are Heal the Bay, Monterey Bay National Marine Sanctuary, Santa Barbara Botanic Garden, Surfrider Foundation.
Our design will be used on
(Web) (Print Media)
