Name On Logo: Convergent Power, Inc.
Our Slogan
Dynaflux ™ - Transforming The Power Paradigm
What we do
Our company manufactures a new type of electric motor and generator that employs a geometrically modified rotor (Dynaflux ™) which enables us to recapture normally wasted energy and apply it to the production of work. We do this by producing a constant airgap during rotation and re-directing the magnetic flux. Our motors and generators are used in multiple products and industries including pumps, cars, factories and heavy equipment.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Innovation
2. Power & Efficiency
3. Sustainability
The target audience
Manufacturing, Water and Transportation Industries. Ultimately, any industry or product that uses a motor or generator can be a market for us. We attached images of the temporary logos we have been using below. We have also attached an image of the rotor design and sine wave. See our notes under Style & Concept.
We like these fonts, colors and style
We like Steel Gray as the primary color since motors and generators are made of steel and suggests strength. We'd like to see what can be created using the effects of the gray & white logo image below. The white almost makes the design look like it's energized or electrified. If you prefer, you can use a different color than white and we are not suggesting that you need to use or modify the logo image below. We want to see your ideas. The shape of the rotor is elliptical. When it rotates it creates a sine wave in 3D space. In the sine wave image below when you take the end point & attach it to the starting point, it creates the elliptical shape of the rotor you see in the photo image to the left of the sine wave. We are also interested to see if a logo could be created around the idea of the sine wave.
We like red as an accent color for power, brings attention to, and suggests force/action.
We prefer a style and font that communicates great power like a controlled self confidence, not domineering or overpowering.
Maybe a pinch of green suggesting sustainability and cost savings or maybe the Tagline in green???? Your choice.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Feb 1, 2012
To All Designers: Thank you for all the submissions we have received thus far. We met with our website/marketing advisor today who suggested we extend the contest based on the following reasons: 1. Our advisor feels the level of detail of our current logo entries may not retain their clarity when scaled down. (Our apologies as our notes and image attachments were responsible for moving the logo designers in this direction.) 2. The graphic art of the motor image has become the focal point of the logo instead of our Company Name. 3. It should be powerful through it's simplicity like Google, Apple, Coca Cola, etc. 4. And finally, that Company Logos are typically an artist's conceptualization versus a literal graphic image.
For these reasons, we are extending the contest to receive more designers conceptualizations' of our logo focusing on the Company Name and the other Advisor Notes listed above.
In the end we may choose to move forward with one of the great designs we have received to date, but we would like to see if it is possible for us to achieve the Company Logo as I have described above.
Thanks again for the great work thus far and we look forward to your new designs!
