Name On Logo: MindSetGo
Our Slogan
Wellbeing & Performance Psychology
What we do
We are a Melbourne, Australia, based start-up business taking a fresh, innovative approach to mental health promotion. Our primary focus is on enhancing wellbeing, flourishing or thriving in individuals, groups and organisations. We draw on the science of wellbeing (positive psychology) to deliver evidence based individual psychology services, group programs (e.g., wellbeing workout; mindfulness for daily living) and consultancy for organisations. We are called MindSetGo and our focus is wellbeing and performance psychology. We have a website under construction at
[Login to view URL]Industry: Miscellaneous
Things to communicate through the design
1. Wellbeing, mental fitness, flourishing
2. psychology, evidence based science
3. Play, curiosity, discovery
The target audience
17 to 65 yo, female (70%) and males (30%), Australian based, middle and upper class professionals, mostly tertiary educated. Our target audience are those people who recognise that there is more to life than merely surviving, and that in order to really flourish and perform at their best (in work, home or social life) they need to look after their mental fitness or wellbeing in much the same way they would care for physical fitness. They are interested and curious in the mind and its potential.
We like these fonts, colors and style
We do not want a typical medical/mental health image. We want a logo that reflects a focus on wellness promotion rather than illness alleviation. MindSetGo is underpinned by serious science, run by well qualified psychologists, who are passionate about making a difference to people's lives. We also want to be innovative, have fun and really live life, not just survive it. We are looking for a logo that is simple, modern and perhaps a little quirky or sparks curiousity or a sense of play.
We have a current logo that we created ourselves and have been happy with as a temporary measure (see attachment or a verion is on our draft website at
[Login to view URL])). With the current logo we like the colour combination - black, white and green. We like the zebra (see logo) and often get asked "why" - we dont really have a great answer but are happy that it sparks curiousity. We like the simplicity of the font but the letter G looks a bit too like a C. You may choose to improve on this current design OR give us something completely new - we are open to possibilities and your creative input.
We want MindSetGo to be able to stand alone OR with the tag line "Wellbeing & Performance Psychology".
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
