Name On Logo: Urban Green Scene
Our Slogan
No Slogan
What we do
Urban Green Scene is a retail store that will sell eco-friendly green living products to conscious consumers. We want to go beyond retail to promote personal health, community, social change, and environmental sustainability. The retail store will begin online and create a clientele for a physical store located in a downtown area. Urban Green Scene will also provide ecoworkshops and services that promote environmental sustainability to the local urban community. "urban" represents the setting, "green" is the mission, "scene" is the community
Industry: Retail
Things to communicate through the design
1. Sustainability
2. Community
3. Change
The target audience
Late 20s to Baby Boomers
Male and female
Long Beach, CA (downtown)
mid 50s and up
educated (some college and more)
conscious shoppers
healthy
homeowners
active
We like these fonts, colors and style
1. Logo design idea: Urban Green Scene in block letters in 3 lines as if in soil with a few roots coming down and connecting to the words then above have grass with a tree and maybe city scene (finding a way to convey community as well)-there is a lot going on in this idea but try to keep it simple (2-3 colors)
2. Logo design idea: Linear drawings of people that are wearing t-shirts that say Urban Green Scene but each word is on a different shirt or bag (one person could have it on front of tshirt, one on back, and then one on a bag that someone is holding)-show movement in the people-maybe to show sustainability the people have leafy hair
3. What do you think of when you hear the business name? Show me your ideas that include the three concepts Sustainability, Community, and Change.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
