Name On Logo: Direct Selling Association
Our Slogan
SmartStart Toolbox
What we do
The Direct Selling Association is a trade association representing companies that sell products and services via an independent contractor salesforce through in-home parties and demonstrations.
This logo will be used to represent one of our most popular publications, the SmartStart Toolbox, which helps new companies get started in the industry.
Industry: Non-Profit
Things to communicate through the design
1. Functional/Practical
2. Growth
3. Entrepreneurial Spirit
The target audience
The target audience is business-starters, some of whom may have never heard of direct selling before, who want to start their own company (not just a franchises) and think their product is perfect for direct selling. Some of them are already well down the path of starting their company, perhaps even having a company in existence and just looking to start a direct sales arm. Others have never owned their own business before and want to start.
We like these fonts, colors and style
You can see the logo we've been using for the past 10 years here:
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I'd like to give it a bit of a face-lift and bring it into the 21st century, without losing the feeling of entrepreneurialism it conveys. I'd like to stick to a similar purple/red theme, but otherwise am not wed to any particular fonts/graphics other than that. Feel free to keep or discard any of the current elements within the logo to give it a new and updated look.
Thank you for your submissions!
Our design will be used on
(Web) (Print Media)
