Name On Logo: SMA Consulting Services
Our Slogan
No Slogan
What we do
SMA Consulting Services offers consulting in the areas of marketing, communications, branding, public relations and fundraising mainly targeted towards the non-profit sector with advanced knowledge in the areas of education and the arts. Branding an organization is a key service offering - understanding the audience of an organization, key personality attributes and translating the personality of the organization into copy and messaging. SMA Consulting Services works with clients to form a partnership so to best maximize the results - be it increased coverage in the media, increased donations and/or new ways to reach an audience.
Industry: Consulting
Things to communicate through the design
1. Service
2. Knowledge
3. Fun
The target audience
The target audience is primarily educational institutions - both K-12 and higher education that need assistance in developing a brand for their organization and facilitating a marketing/communications plan (or fundraising plan) for their institution. This approach can also be utilized in the industry of the arts and for non-profits in general. Location is primarily throughout the United States. People who will contract with SMA Consulting Services are those who have a higher education and value the concept of clear messaging and marketing to key constituents rather than to 'everyone'
We like these fonts, colors and style
Prefer clean and simple design - not ornate (both with font and look). Prefer jewel tone colors (purples, greens, etc.) as the primary look. Sans Serif fonts.
Favorite Designs: Houghton College Magazine -
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Ologie - a branding agency we have worked with -
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WWF - the panda logo is iconic
Apple
BACKGROUND - the name of the company - SMA Consulting Services: SMA has my personal initials but the company was named after my three dogs - Sophie, Milo and Abbie - a picture is provided. Dogs are not the emphasis obviously of the company but they are the inspiration for this new venture.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
