Name On Logo: The Directors' Source
Our Slogan
Buying Group and Business Building Services
What we do
Our target customer is the Funeral Home owner. We aggregate the purchasing power of small independent Funeral Homes and negotiate volume discounts with suppliers such as the manufacturers of caskets and urns.
Industry: Service Industries
Things to communicate through the design
1. Professionalism, as opposed to light hearted or frivolous
2. Stability of the company, think financial service industry
3. Our members (funeral home directors) see themselves are caring
The target audience
Our target customer is the Funeral Home owner. These are generally small business owners under $1Million per year in sales.
We also have to present a good image to suppliers. These are generally corporations with sales in excess of $100 Million per year.
We like these fonts, colors and style
I am thinking of a design that might appeal to the legal profession or financial services industry.
The audience is borderline religious in that our customers are death care providers... but do not use any Christian, Jewish or Muslim type symbols.
I would like to see some versions of logos with line art of man that would represent a funeral director.
Would also like to see some versions with just font treatments.
Our design will be used on
(Web) (Print Media)
