Name On Logo: Hungerly
Our Slogan
No Slogan
What we do
Hungerly is a web and mobile platform designed to help street food vendors focus on day-to-day business and consumers discover new street food. Additionally, we help event organizers and office parks book their favorite street food vendors for corporate lunches and parties. We make it easier for everyone to find, request and order street food while at the same time driving business to vendors.
See
[Login to view URL] or the Hungerly app in the App Store or Android Market for more information.
Industry: Technology
Things to communicate through the design
1. Hungerly is powerful and informative
2. Hungerly is quick and easy to use
3. Hungerly helps everyone-- consumers, vendors, offices
The target audience
Our core demographic so far has been college-age through mid-30s; female users slightly outnumber male users; interested in local music, local art, local restaurants and local business; they enjoy going to art/music centric events; they tend to live closer to or in the city as opposed to the suburbs.
We would like to expand upon the current demographic to capture a wider age range and those who are not already in tune with the street food scene. Not only do we need to appeal to the consumers but we need to appeal to the vendors, event organizers, property managers, etc.
We like these fonts, colors and style
We like very modern and clean as we are a consumer-centric information-driven site and app, but it needs an element of fun.
We want the logo to be very unique and memorable-- so much so that someone would instantly recognize it without the name or tagline. It also needs to work well as a web logo, web favorite icon and mobile app icon (so it needs to scale well.)
The current color scheme incorporates red and orange since these are commonly seen in the food service industry but we are not dead-set on using these. It would also be great if the logo/mark can in some way convey at least some aspect of what we do. However, it is more important for the logo to pop/stand out/wow me than for it to incorporate certain colors or directly representing what we do.
We will be adapting our color palette and overall design/layout/user experience around the new logo so it is important to have a complete color palette in mind.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
