Name On Logo: Industrial Powder Coatings
Our Slogan
Reputation has no price tag. (should not be in the logo)
What we do
We apply paint in a dry powder form (rather than liquid) to a variety of surfaces, but primarily metals used for retail or industrial purposes. For example the street poles which hold signal lights, or the grids that Jiffy Lube (corporate) sends to franchisees, or perhaps the housing for a commercial roof-top HVAC unit. We either chemically clean or sandblast the metal's surface in order to prepare it to "adhere" to the powder paint. The powder is then sprayed on to the metal either automatically or by hand gun, then heated in an industrial oven to cure the paint into a hard, durable painted surface. The customer drops off and picks up his/her units for completion.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Customer Focused
2. Quality
3. Custom
The target audience
Our audience is primarily custom fabricators for entire units or parts. This can be a 3 man shop of metal fabricators or large operations with a significant production line and an end-user such as Chevron or Taco Bell. Typically these would be roles held by men, but not always. Each part is unique and has certain parameters (lots of angles, holes which must avoid paint, rough edges with smooth sides, etc), so each job must fit the part (and client) perfectly whether it is 10 large pieces or 10,000 small ones. We are located in Oklahoma and perform work for customers nation-wide. More often than not we perform work for a fabricator (or middle-man) that provides a final piece for the end user, but the middle man can still be a large corporation. Powder coating hits almost every industry, but falls within the genera of manufacturing.
We like these fonts, colors and style
This logo will be used on a number of backgrounds so the background should not be part of the colorization. Focus on the IPC letters (Industrial Powder Coatings), but perhaps spell out the full name either under the IPC or in much smaller font. It would be a huge plus to work Southwest or SW into the logo as our domain is IPC-SW.com. Think industrial. Think powerful. Think durable. Oven-red or with blacks and grays. (very open to other colors as well). Indifferent on capital vs. lower case letters if it fits the design.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Dec 5, 2011
We are unlikely to like a "busy" design.
