Name On Logo: American Craftsman Expertise LLC
Our Slogan
A Comfortable Environment Makes a World of Difference
What we do
American Craftsman Expertise, LLC offers air conditioning and heating systems installation and/or repair service. American Craftsman Expertise, LLC is strongly dedicated to meeting our customers home comfort needs by offering a wide selection of equipment and parts while providing quality craftsmanship, trusted installation and service to our customers at fair prices…and to respond to questions and problems immediately.
This ensures each customer that the job will be done well... every time.
Industry: Construction
Things to communicate through the design
1. Five Star Quality Craftsmanship
2. Modern Company offering Master Craftsman service
3. Professional, Skilled, Trustworthy
The target audience
Our target market is residential homeowners and light commercial business owners.
Logo must appeal to the decision maker so that when viewing the logo they know that our service stands out above our competitors. It should be different from normal heating and cooling logos (no fire and ice) that displays a WOW-FACTOR!!!!!!
We like these fonts, colors and style
The United States of America has been known throughout history for the performance of its Craftsmen. I am seeking a logo that expresses this history of the American Craftsman providing quality work, simplicity of form and the visibility of outstanding handicraft.
Prefer to use “ARTS & CRAFTS STYLE FONTS” in an easy to read font because it will be on the side of work vehicles to convey the American Craftsman taking pride in his personal handiwork.
Incorporate in logo the company name “American Craftsman Expertise, LLC” and highlight the first initials A, C and E of company name to subtlety convey the word ACE. Remember, the graphic does not have to be related to air conditioning and heating, as I want a logo that conveys quality or precision workmanship. I encourage every designer to submit several different designs.
Logo will be displayed on a white background using colors combination of either:
1) Blue (water), gold (sunshine) and green (fresh air from plants) to represent earth elements creating a comfortable environment.
OR:
2) Consider using some type of Shield icon with five stars along with the Old Glory Blue and Old Glory Red colors from the American flag.
Logo will be used on everything from stationary to vehicle wraps (Web, Print Media, Billboard & Sign, T-shirts) in both color and black and white. Make the logo easy to remember and friendly that looks good on a website or embroidered on a shirt, so no gradients or drop shadows.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
