Name On Logo: baws.eu
Our Slogan
No Slogan
What we do
Football - and partying - throughout Europe.
Football primarily.
Encourages the idea of using European football matches as the basis for short visits to European destinations. And informs users of DIY ways of arranging trips. Additionally, and just as importantly as the football aspect, entertainment options, both before and after the game, are also detailed.
Previous visitors to a city/town are encouraged to leave relevent information for future visitors.
Industry: Sports & Recreation
Things to communicate through the design
1. Exciting
2. Informative
3. Community
The target audience
Predominately male, 20-50, partying football fans - often to be found in football stadia on a Saturday afternoon - and in bars and nightclubs on a Saturday night. People looking for an excuse for a "lads-only" break, or a different kind of Stag Night.
We like these fonts, colors and style
Bold, bright and simple. Possibly using a cartoon character?
The background colour of the website is dark green (#093509) so logo should be designed with that in mind. Logo should primarily reflect football (soccer - don't use this word though) but also allude to beer, music and good times. Irreverent.
BAWS - an explanation.
"Baws" is the west of Scotland pronunciation of "balls". Usually heard, between friends, in the expression "yer baws" - meaning "I think that you are talking rubbish" (US equivalent would be the use of "bullsh*t" between friends). Although "baws" refers to the male anatomy, in this case it is being used to refer to footballs (soccer balls - although don't put the word "soccer" anywhere near the logo).
Website:
[Login to view URL]
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
