Name On Logo: Red Tape Rescuers
Our Slogan
We Stand In Line For You.
What we do
As a Private Service Bureau we obtain all necessary paperwork, such as permits and certificates, highway use taxes, IFTA, overweight permits, 2290’s, apportion plates, etc. and resolve other regulatory issues, on behalf of our clients so they don’t have to take time away from their business.
Industry: Service Industries
Things to communicate through the design
1. We can save you headaches
2. We have the experience and commitment to do the job
3. Personalized service
The target audience
Small businesses with small commercial fleets: contractors, landscape and tree care companies, fuel companies, etc.
We like these fonts, colors and style
Life preserver being thrown, perhaps to boat with people in lines, sinking…
Colors: Red, light backgrounds
Fonts: Century Gothic, Verdana, Microsoft Sans Serif, Calibri, Ariel
Style: Playful , upbeat
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Nov 16, 2011
We like the life preserver, the "v" shaped figures, although we might be better of with one figure rather than two, and the idea of the red tape, but wonder if the message would be clearer if the red tape was a "sea" and the figure in the sea with a life preservers being thrown to it...
we also like Red Tape in red and Rescuers in blue.
The addition of color on the preserver doesn't really work for us at this point. Maybe we should stick to the blue lines on the grey from designs numbered 19 and 25.
We have also decided the tag line is too much, the logo will look better without it.
Since we plan to use the logo on things like shirts and mugs, we also want to make sure it looks good in black and white...
