we've used: Come Play on Our Coast or Live the Active Life, or Fitness for You
Emerys sells and services every style of bicycle and exercise equipment. We sell quality products and are highly competitive on price. Our personalized service and genuine concern to help our clients is without rival in our area. While more expensive items drive our business, economical got us here (family run since 1963). Our co-owner is a former Olympic medalist in cycling and is a local legend for how fit and active he is in local events. We share that goal of lifelong vitality with our clients, whether they exercise indoors or bike outdoors. Triathlon is also a big part of our business. We are very trusted by high level athletes with our advice and carry through. We take fun seriously! Adapting bicycle for handicapped individuals is growing part of our business. Our website is growing and soon we will have 20,000 items to sell. We will continue to have our two retail stores.
Middle of the road as far as male/female, definitely adults that have higher income since that is who buys our higher priced items. People who are active for health, lifestyle or sport. Our customers base is very cosmopolitan and buys quality items, though with today's economy, they demand value.
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Nov 28, 9am: We have a clearer vision for what we want. We will be re-writing all of our instructions today. Here is what most of the re-write is. Final version to be available in a few hours after a staff meeting.
Company Name: Emerys Cycling, Triathlon & Fitness and this should be the main logo
For the triathlon part of our business we want to be able to drop in the "Third Coast" line to reflect Emerys Third Coast Cycling Triathlon & Fitness
the Emerys Cycling * Triathlon * Fitness will be there all the time
The Third Coast will only be used some of the time and when it is, we like the Great Lakes image with it. (NOTE:The "Third Coast" refers the the Great Lakes region of the USA.)
Our Slogan: Two that we have used are: "Live the Active Life" or for the triathlon part of our business: "Come Play on Our Coast"
What We Do: Emerys has set a higher standard in our city for customer care, and technical expertise in the three main areas of our business. Our personalized service and genuine concern to help our clients is without rival in our area (really). We've been innovators and have done a few things that have influenced product design in our industry. Emerys has been in business since 1963.
One co-owner is a former Olympic medalist in cycling and is a local legend for how fit and active he is in local events. We share that goal of lifelong vitality with our clients, whether they bicycle, do triathlon or exercise indoors.
Our web business will continue to grow and would like a classy logo that would work well to animate (turning or changing angle, NOT cartoon like).
Industry Type: Sports & Recreation
Top Three Things to Communicate Through Our Logo Design:
#1) I do not want to wait for a customer to happen across us and have to get into our store to find out how exceptional of a store we offer. We want the logo to convey that excellence.
#2) Fun and active
Our Target Audience:
Middle of the road as far as male/female, definitely adults that have higher income since that is who buys our higher priced items. People who are active for health, lifestyle or sport. Our customers base is very cosmopolitan and buys quality items, though with today's economy, they demand value.
We Like These Designs. (fonts, colors, style):
The font for EMERYS needs to be bold and rounded and in able to be used in red or black versions. We want a logo that is easily seen from afar, easy to use for advertising, in store signage, employee and event shirts (including being reverseable for use dark shirts or dark backgrounds), and race clothing. The Emerys part of our name is most important.
While a main logo is the goal, We need the final art elements to be available to be separately laid out vertically and horizontally for use on bicycle frames and forks (we sponsor some racing teams).
Can anyone do an effect like the one in this link?
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AND also have this work on a version for print/silk screening/embroidery?
Our Design Will Be Used On:
Web, Print Media, Billboard & Sign, Television, Mugs & Tshirts
For the 3 images (cyclist, runner, triathlon) we do not want them to look like basic clip art. They need to be active, yet very clear to see. There are a few that look close, and we're hoping for better ones.
we like the font of # 303
the runner needs to be on a treadmill. we like the runner on #193 & 225
the cyclist needs to be fun and general, not too racer'ish. we like the cyclist on #172 & 225
the swimmer needs to be swimming, or running into the water, not diving, We like the swimmer on #193
the images cannot be overlapping as we will use them individually for in store signage and advertising that category of product
What variety will we do for a FAV Icon for web tabs?
