Name On Logo: equali-tea
Our Slogan
No Slogan
What we do
Sources bulk, quality loose leaf tea from ethical tea plantations overseas to sell to the informed Australian consumer in small environmentally friendly packaging.
Industry: Retail
Things to communicate through the design
1. quality loose leaf tea
2. from ethical tea plantations
3. community - linking the tea pickers with tea drinker
The target audience
Australian residents, who make informed choices about quality consummables. Mostly middle to upper income bracket, but also "green" conscientious consumers. Purchasers of high quality food in general. Globally aware.
We like these fonts, colors and style
Tea cup, or letter "e" shap like a tea cup, or tea pickers basket, or incorporating the Camelia sinensis (tea plant) 2 top leaves, the globe, people both pickers and tea drinkers (cafe, or with a pot of tea with friends).
Colours - greens, teal green/blue, maybe lighter blues, hint of aqua?, natural flax/brown, dark chocolate brown, white,
Style, in rounded, earthy shapes & colours. Not geometrical.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
