Name On Logo: Anni's
Our Slogan
Made by Mum
What we do
"Anni's" is a brand for homemade sauces which are prepared, packed and distributed by two moms who made their experience in their everyday family life.
The name extends of the two forenames of Anja and Nicci who prepare the sauces on a daily basis on their own recipies.
The products are targeted to be distributed over an online shop and food retail outlets.
Anni's sauces are guaranteed to be carefully prepared with best and fresh regional ingredients and reflect the standard everyone affords for his family.
Furthermore Anni's Sauces are free of flavour enhancers and preservatives like most other products on the market and are therefore the essential part of a handy, healthy and tasty meal.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Traditional, homemade
2. tasty, healthy
3. convenience with high quality standart
The target audience
Our products target discerning costumers who are interested in high quality food but do not have the according time to prepare it.
This might be the young mother who is stressed out by her everyday-life but still wants to prepare a good meal for her family or the single living business man who is rather unexperienced in the kitchen and does not have the time to spend for shopping and cooking.
With these hand sauces you can easily impress your guests.
Male and female costumers are balanced.
Since our Sauces are handmade and not mass produced the targeted costumers are of the middle and upper income class.
Our products are distributed over all food retail outlets but are positioned as more of a high end product based on packaging and contents.
We like these fonts, colors and style
The logo will be used for the online shop and labels on the packaging and therefore needs to be multi-functional.
The packing is a classic square glass with a black lit.
Label stickers are meant to be made of light-brown recycled paper.
-Handwritten texts or fonts are welcomed
-Vintage and classic colours
-We are looking for traditional but modern look
Our design will be used on
(Web) (Print Media)