Name On Logo: Quality Data Alliance
Our Slogan
No Slogan
What we do
There is a big push in healthcare to improve quality outcomes. QDA has developed a simple, inexpensive system for capturing quality outcomes in anesthesia. The system uses a simple scan form and captures over 33 primary quality indicators. The data is loaded into a database for internal analysis and can be uploaded into national database for further analysis and benchmarking.
Industry: Medical & Dental
Things to communicate through the design
1. QDA is a reliable cooperative effort to improve healthcare quality
2. QDA's process is simple, easy and affordable
3. QDA data is shared with the national quality registries.
The target audience
Anesthesiologists, private anesthesia groups, hospital and surgery center administrators. The people tend to be highly educated but, given the state of healthcare infrastructure, they are not necessarily conversant with common business process management techniques and technologies.
We like these fonts, colors and style
The logo needs to be B2B focused. Not artsy, fashionable or flowery. DO NOT use the old snake & rod symbol, way over used. Use QDA as the foundation. We would like to be able to use the logo and name together or separately (see attached logos). We are open to colors with no pre-conceived ideas.
Our design will be used on
(Web) (Print Media)
