Name On Logo: RallyTronics
Our Slogan
No Slogan
What we do
RallyTronics is a start up that develops software for people on road trips and participants on road rallies such as the Gumball 3000 and Bull Run. Road Rallies, not a serious race in the traditional sense of Rally races - there are no prizes for being fastest or official timekeeping of any sort. Organizers emphasize that it is a road trip adventure and not a race.
Industry: Technology
Things to communicate through the design
1. Modern/High-Tech
2. Automobile Related
3. Adventure
The target audience
Two major demographics:
1. Males 20-35 in the US in upper middle class who are weekend warriors and car fanatics.
2. Middle class families on road trips.
We’re very interested in logos that make use of negative space. (http://www.graphicdesignblog.org/brilliant-negative-space-logos/) Logos must be easily converted to a monocromatic version. Simplicity is elegance.
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Oct 10, 2011
Remember color isn't a bad thing! The logo should just be able to be gracefully converted to a single color. So that it looks good when cut the logos into a vinyl sticker.
ELEMENTS WE LIKE SO FAR:
FONTS - We like the fonts used in the following logos: #26, #25, #29, #20, #12
COLORS- Really like the colors used in #28,#29
DESIGN ELEMENTS - Including a road like is seen in #29, #30, #31, Using an accent color in the logo could be cool. Neither of these are required, but we like them.
OTHER - Our name is RallyTronics, with a capital T, so the capital T should be expressed in the logos. And there is no space between Rally and Tronics. The logos should read “RallyTronics”. Also a few of the designs read “TR” instead of “RT” to us. Make sure that if you are using the letters “RT” in your design, that they read in the correct order.
