Name On Logo: Rogers Professional Guidance (but also like RPG)
Our Slogan
Guidance through the maze of healthcare OR Nurses providing guidance through the maze of healthcare.
What we do
RPG was started to help people navigate through the complex maze of healthcare. Think of our nurses as a guide to help you make the right decisions when it comes to your healthcare. We believe you should be able to maximize the benefits to you or your family member while minimizing your time and expense. Many people have advisors (attorneys, financial advisors, accountants, etc.) or mentors in their life, yet we look to our neighbor or friend for advice when it comes to healthcare. Our healthcare system will continue to become more complex and we believe we can help you make the right decisions.
• Care coordination/nurse case management—the right care, the right time and the right place.
• Personal nurse case manager advocates, advises, facilitates, informs, educates and creates a patient-centered, collaborative environment with other medical team members
• Concierge nurse, Nurse4You, Your very own Nurse!
Empowering Individuals to make their own optimal healthcare decisions
Benefits to hiring RPG:
• Gives you peace of mind - are we going to the right doctor?
• Less frustration and confusion - what is this speciality area? what is this medication? Why am I not getting well? what is the next big challenge? Who can I talk to?
• A better understanding of your benefits - maximizing benefits as we have to pay more now with employers paying less for our coverage.
• Saves you time and money
Industry: Medical & Dental
Things to communicate through the design
1. Guidance through the maze of healthcare
2. Nurses caring - personal nurses
3. Kind, friendly, inviting, impressive group - not regular healthcare look - more innovative
The target audience
I want something that appeals to all ages – 19-59 is primarily who I will be focusing on but the reality may be the senior or aged patient. Thought wanted to hit the younger group because they have families and need resolution quickly to medical challenges. They are also the ages that pay for services. We will ask for an hourly fee to be paid by the consumer or patient. This is a new concept as most think insurance or their healthcare provider should pay for this. The reality is that they are not getting what they need from these particular areas regardless of what the insurance or healthcare provider say they may have in the way of healthcare advocates. Just like an attorney to navigate the legal system…we navigate the healthcare system. This is very cutting edge and is new to middle U.S. Has to sell to personal feelings that people have when health care is overwhelming. Also to groups such as churches, clubs, organizations or even employers who may cover the bill. Women make most of health care decisions. Higher education level to appreciate it. Also higher income who can pay for the service...the ones that pay for valet parking or lawn service or housekeeping....those that must start thinking about paying for nurses to help. They may not need us at first exposure but need to remember us to access when needed. May also need to appeal to that age demographic who need us to help with their aging parents. Challenge is getting them to pay for healthcare services when they think they are entitled. Everyone has a story and our plan is to tell those stories via blogs and other publications. stories that people can identify with and figure out they need help.
We like these fonts, colors and style
Uploaded my first two logos. Neither brings it home for me. Like the maze...somehow in the logo - could be navigation or guidance based...like the tagline but am open to suggestions. Color is not important. Teaming up with a company HealthCare Advisors...logo uploaded too. Plan on one side of business card being RPG and the other HealthCare Advisors. Not necessary same color scheme but would be nice not to clash. complimentary maybe. I am open completely to color, font, and style. I like things that are very colorful and eyecatching.
website - just something I threw together - not colors or fonts or anything but just for the feel of who I am.
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Our design will be used on
(Web) (Print Media)
