Name On Logo: BigTippers.com
Our Slogan
Servicing The Service Industry
What we do
BigTippers.com is an online community and magazine for people who are working, and have worked, in the service industry (waiting tables, bar-tending, etc.). The web-based magazine also works as advocates for service based workers and gives the many people who work in the industry a collective voice.
BigTippers.com is not only an online magazine. They host parties and promotional events as well as design, produce and sell apparel of all kinds- mostly items that the people in the service industry find useful like wine openers, pens and shirts.
Industry: Service Industries
Things to communicate through the design
1. Legitimacy
2. Fun
3. Recognizable
The target audience
The logo is for a wide range of people. We see this as our main brand on the website but also for apparel, promotional items and print. So many people work or have worked in the service industry, that the target is wide. Plus there is the element of people who have never worked in the service industry but like the idea of being a big tipper.
Demographic- U.S.
Lifestyle - Social people who often go out to bars, restaurants and casinos
Interests - Enjoy food and drink. Finding new restaurants and food ideas.
We like these fonts, colors and style
The concept is wide open at this point. We like simple, perhaps with an icon/logo illustration outside of the text but nothing overwhelming. We have a temporary logo up on the website-
[Login to view URL] but looking for something new.
We haven't set corporate colors yet, so again... wide open.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
