Name On Logo: First Principles Consulting
Our Slogan
It's easy to lose focus. Get back to your first principles.
What we do
We refine and improve your management system (the way you plan, execute, review and learn from the past).
We make companies more productive. We reduce waste of all forms.
We help you develop an improvement vision, and we will be part of implementing these improvements.
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Our business name is a tagline in itself:
first principle
n (usually plural)
1. (Philosophy / Logic) one of the fundamental assumptions on which a particular theory or procedure is thought to be based
2. (Philosophy / Logic) an axiom of a mathematical or scientific theory
basic principle, fundamental principle, fundamentals, basics, bedrock - principles from which other truths can be derived; "first you must learn the fundamentals"; "let's get down to basics"
there is also a little word play around a principal of the firm (note the different spelling)
Industry: Consulting
Things to communicate through the design
1. Proven, reliable methodology
2. Innovative, agile niche player
3. We understand that change is hard and help you through it
The target audience
Senior management, CEOs, decision makers who want their organization to improve and can spend company money
We like these fonts, colors and style
Shape: Spheres, global, ellipse, dynamic, possibly a play with the initials of the business name (FPC), roughly as high as long, maybe a simple 3D effect but not over the top.
Font: Conservative yet dynamic, not too casual
Color: Teal, shades of greens and blues, which complement each other
Our design will be used on
(Web) (Print Media)
