Name On Logo: Vital
Our Slogan
Nutritional Supplement MD Recommended
What we do
We manufacture nutritional supplement powder. It is ready to drink by adding water or milk, however is mainly consumed by our target group with tea, whole milk powder and sugar.
Vital is a nourishing drink that provides energy, protein, calcium and vitamin A
The Slogan must incorporate 'Nutritional Supplement' but can also include 'MD Recommended'
Industry: Retail
Things to communicate through the design
1. Nutritious
2. Tasty
3. Reputable & Trustworthy
The target audience
This product is intended for the Sri Lanka market, Philippines, and possibly China.
All ages and sexes looking to increase their nutritional intake and protein uptake.
There is however a bias towards women for consumption and as they are the household purchaser of the product.
Nearly half the market are buyers over 60yrs old.
Likely buyers are malnourished, frail, aged, or recovering from illness.
Domestic consumers looking for an 'off the shelf' product that can supplement their existing diet.
Buying Reasons are 'to get energy' and supplementary nutrition
We like these fonts, colors and style
Colours should reflect the top three requirements of a trustworthy nutritious product that is tasty
Logo needs to accommodate that product is sold in a 400gram formula tin (similar to small baby formula tin)
If you want a comparison product look at the products from a competitor Sustagen,
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or Ensure, Complan, Resources, Enveron, Sustacal ,Protinex.
Our design will be used on
(Print Media)
