Name On Logo: Crosstex Center for Learning
Our Slogan
No Slogan
What we do
Crosstex has steadily grown to become one of the world's leading infection prevention and control entities (i.e. face masks, sterilization packaging, patient towels/bibs and biological indicators, all manufactured in the United States, Crosstex products are sold throughout the world in more than 100 countries. Combine this with 8 strategically located manufacturing/distribution facilities around the world and you begin to understand the broad reach and impact of Crosstex in the healthcare industry. Along with our loyal customers, our employees and our suppliers, Crosstex will continue to fulfill its role as a global leader of infection prevention/single-use disposable products.
Industry: Medical & Dental
Things to communicate through the design
1. Scientific knowledge
2. Innovation through education
3. Global industry leader in health
The target audience
Crosstex Center for Learning is an internal educational resource for our professional dental salesforce of twenty men and women (28-55 yoa) strategically located across the US who call on private dental offices, large group practices, and universities. Due to the critical nature of our product line (protecting the health of patients and dental professionals by reducing cross contamination) Crosstex believes in the value of educating our sales force on the scientific evidence on which our products are based. Our clients depend on our sales reps to be 'experts in the field' and our dynamic education center is part of that knowledge process. The learning center will offer on-site, virtual/distance learning for training, product launches, webinars, etc.
We like these fonts, colors and style
Innovative, crisp, and clean designs; trendy but not 'off the wall' graphics, modern fonts sans serif. Concept for the center is to link the value of scientific education to produce effective sales and strong marketing.
Corporate primary PMS color 201C and secondary is grey with 40% black. However, new logo may use other colors as the learning center is an internal department. I have included our corporate logo for reference.
Please avoid the typical use of globes, or traditional symbols for education/learning.
Our design will be used on
(Web) (Print Media)
