Name On Logo: Hector J. Bones
Our Slogan
Financial Planning & Education
What we do
We are a brand new boutique Financial Planning and Financial Education practice. Currently we provide personal finance advisory to the middle class market through a program that specializes in preparing and maintaining a personal budget, protecting the family income with term life insurance & debt elimination strategies. As we grow we will add more features as full comprehensive financial planning, Investment Advisory & Wealth Management.
Industry: Financial & Insurance
Things to communicate through the design
1. Trust & Reliability
2. Professionalism & Quality
3. We will also educate you
The target audience
From young adults 18+ to new retirees (55 - 62 years), preferably in the middle class market that are in the need or wants to learn about how to take control of their finances and stay debt free.
We like these fonts, colors and style
Be creative but don't go overboard. Remember my market is the middle class market, so I want a logo that says we are what you need but doesn't say we are too expensive for you.
I like logos like Edward Jones, UBS, Deloitte, Charles Schwab, and the like. I want you to work on the name "Hector J. Bones" and also I was thinking instead of Financial Planning & Education to change it to Financial Planning + Education and make the "+" sign in red meaning Financial Health. You can try both ways and see what you come up with.
Colors I like: Red, Blue, Gray, chocolate brown, bright green, white. I know you can come up with a great combination.
That's it for now, I will add more stuff later as we go through the process.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Sep 8, 2011
Ok contest has been re-opened for submissions. Here is the thing, I have received awesome logos, yet none of it is unique and distinctive.
I want a simple yet memorable logo that transmits:
1. Professionalism and Knowledge.
2. Conservatism and Trust
3. Pioneers in what we do.
We do Financial Planning and provide financial education mostly to middle class families but also to the affluent market. I want a logo that transmits the end results from our services, which are:
1. Control over household budget.
2. Free of debt
3. Life Planning resolved.
4. Financial Freedom.
The logo must be above all, memorable. That type of logo that when people see it they say: oh that's Hector J. Bones. Just like when you see the Coca Cola logo, you don't need to see the words Coca Cola, just by looking at a piece of it you know it's Coca Cola.
We are a financial advisory firm, our difference is that we are educators before any other thing. We are financial advisors with the heart of teachers. We want our clients not only to reach their goals but to be educated on personal finance on the process.
Financial Planning + Education is the key to success.
One more thing: Financial Planning + Education or Financial Planning & Education is part of the name of the firm and not just a slogan.
Thank you all.
NEW!!! NEW!!! NEW!!!
***PLEASE LOOK AT LOGOS OF MAJOR INVESTMENT FIRMS: FIDEILTY, VANGUARD, T ROWE PRICE, SMITH BARNEY, MERRILL LYNCH, AMERIPRISE, COLUMBIA MANGEMENT, MFS, MORGAN STANLEY, UBS, WELLINGTON, JP MORGAN, etc....you need to get a feel for what high net worth investors want, what logos are on the market and what can DIFFERENTIATE MY COMPANY***
This is a FULL SERVICE FINANCIAL PLANNING AND FINANCIAL EDUCATION services company, not a medical/dental company. WE BELIEVE FINANCIAL EDUCATION IS THE KEY TO SUCCESS.
I am looking for something ORIGINAL! Let your creativity flow.
PLEASE ALSO FEEL FREE TO DISREGARD THE ABOVE GUIDELINES AND COME UP WITH SOMETHING TOTALLY UNIQUE AND ORIGINAL - I love to be surprised.
Needs to be SIMPLE, yet ELEGANT....the type of logo that would make you want to put your trust in handling your financial situation with us.
FOR THE RECORD, What I am about to do, and the way I am going to do it, I am going to be the Pioneer, or the first one in all Puerto Rico to do it!!!!! That’s the importance of this logo!!!
DON'T BE AFRAID TO PUT YOUR TOUCH IN THE LOGOS, YOU CAN USE METAL COLORS. AS LONG AS IT LOOKS PROFESSIONAL.
Let me put some ideas out there for you to work with:
1. We are the COMPASS to get you where you want to be.
2. We are your true north.
3. We are the Bridge to get you where you want to be.
4. We have the key to your financial success.
