Name On Logo: WAKAWAKA
Our Slogan
solar lamp
What we do
The logo we need is for a highly efficient solar LED light. It will be called "WAKAWAKA" which means 'Shine Bright'. The lamp will replace expensive, toxic and dangerous kerosene lights on a massive scale. One charge provides up to 16 hours of reading light.
We will distribute these lights through the networks of beverage distributors such as Coca Cola and Pepsi.
In September we will present our project at the Clinton Global Initiative in New York City.
Product will launch in a few months
Industry: Home & Garden
Things to communicate through the design
1. reliability
2. sustainable
3. high tech
The target audience
1. Users of the lamp
2. Investors (millionaires, CEO's of top multinationals etc.)
Users are people without electricity, living mostly in Africa and India. They live off less than $ 2.00 per day and spend up to 20% of their income on kerosene each month. We focus on women. People in these areas still relay greatly on agriculture.
Important note: for each light we distribute, we will also distribute an education program about energy efficiency.
We like these fonts, colors and style
I do not wish to influence the creative process. I am not the only one deciding, but several people.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
