Name On Logo: coach central
Our Slogan
live your potential
What we do
Coach Central is an online directory of coaches around the world as well as a depository of information and resources for individuals. It is a central meeting place to connect coaches with individuals to assist them with their coaching needs.
The site will contain coaches of every specialty including: executive, leadership, business and life coaching.
Industry: Miscellaneous
Things to communicate through the design
1. The site is a central point for a wide array of services relating to personal development.
2. Whether they are a coach or client using the site that this is the pathway to achieving their success in all areas of their life.
3. Central meeting place for coaches, the hub.
The target audience
There are two:
The INDIVIDUAL seeking coaching services. It could be someone from any walk of life looking for assistance in taking them to the next level in their career, relationships, business etc.
Age: 25-45, male and female, location anywhere global, occupation varied but most likely working as opposed to unemployed, interested in personal development and being their best, believe they deserve more in life and are ready to create it through action.
The COACH wanting to create a profile on the site. I would want to communicate to them that this is the fast track for them to achieve greater success in their coaching business.
Age: 25-45, male and female, location anywhere globally, occupation as coach/trainer/consultant, may have university education and/or coaching qualifications, most likely self-employed and aspiring to build their coaching practice, probably have done a lot of personal development on self but believe they can have more success, they are looking for the easy fasttrack to wealth.
We like these fonts, colors and style
I would like to use a rich lime green colour (representing clarity and healing)and charcoal grey.
I like really clean looking simple designs and have toyed with the idea of coachcentral being written as one word with one of the words bolded or a different colour.
I like a rounded solid font.
I am not too concerned about having an image as such for a logo and believe that the text itself can act as the logo. However, I was toying with the idea of building something into logo around Grand Central Station architecture or Frankfurt Germany Station like the curved arch of the window as a backdrop. Train stations signify many different paths, a meeting place for people, the journey, the choices we have in life.
I am also attracted to the concept of a tree and have seen a logo on this site with a tree and a railway path as the trunk. (Railway Sanitary Station).
Our design will be used on
(Web) (Print Media)
