Name On Logo: HOPKINS OUTDOORS
Our Slogan
Persue the Passion
What we do
Hunting & Fishing Leases and Farm & Ranch Real Estate
Industry: Sports & Recreation
Things to communicate through the design
1. Nature or Outdoors
2. Life & Passion
3. Simple
The target audience
Executives, Baby boomers, Land owners. Mainly male with above average income, six-firgure. Self made or college degree with interest in hunting, fishing, recreation and outdoors. Typically want to own a second home, ranch or getaway to enjoy their life - family, privacy or solitude. Some want to own or lease to keep up with the Jones. Others want to lease land as a getaway or to hunt on the property because they can't afford to buy. Additional income for land owners who don't have interest in hunting. Bulk of clients subside in Texas, but not limited to Texas only. It's a manly thing to own or lease a ranch. Try to preserve the natural landscape and quality of life.
We like these fonts, colors and style
FAVORITES:
Heritage Restorations
Hayden Outdoors
The Open Championship
Sitka
KUIU
PERSONAL DESCRIPTION:
I like Rustic quality representing a clean ethical line. Ranch symbols with animal silhouettes. Remember to capture both ranch real estate and hunting.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Jul 19, 2011
Remember hunting + ranch life. Not cowboys & indians, but an outdoorsman. Not a cattle or horse rancher, but the recreational type. Example; an attorney buys a ranch for a getaway. Family, friends, hunting, this is a lifestyle. You either purchase or lease. You sit on the porch and drink coffe, take your son hunting and enjoy solitude. Ideas: Ranch brands, Entrance gates, fences, grasses, wild animals i.e. - deer, elk, sporting game. No domestic animals or varmits. No guns or steer, Not the old west, but the new sophosticated Jerimiah Johnson.
