Name On Logo: HEINNER
Our Slogan
No Slogan
What we do
We are looking for a logo for our appliances & electronics brand: HEINNER
The brand will be used for following product categories:
- small domestic appliances: irons, kettles, heaters, fans, vacuum cleaners, etc
- large domestic appliances: refrigerators, washing machines, etc
- black products: lcd-tv/plasma sets
The brand is clean and fresh, no previous branding was attached to it.
Brand positioning: B+ ( near Zanussi, Midea, Haier, Daewoo )
Considering the products and the wide target audience, the logo should inspire trust, durability, worry-free.
Should be simple, recognisable, no gradients, not many colors.
It will be applied on many products, so 1-color version should be delivered too.
Also some short story/explanation of the idea behind the logo should be delivered.
Industry: Home & Garden
Things to communicate through the design
1. trust, stability
2. durability
3. worry-free
The target audience
Age: 25-65
Sex: 50% male, 50% female
We like these fonts, colors and style
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Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television)
