Name On Logo: Serendipity
Our Slogan
No Slogan
What we do
This is a new fashion label for women's dresses. We make feminine dresses, with designs based on real questions and wishes from women. Since we have had an online shop in dresses for several years, we found out that existing fashion labels don't always design what women want. That's why we decided to do it ourselves. This is also the reason for the name serendipity. It wasn't our goal to start designing ourselves, but since the circumstances where there (totally unexpected), we decided to do so.
Industry: Beauty
Things to communicate through the design
1. Feminine fashion
2. Modern romance
3. Quality
The target audience
Fashion forward women in the age of 25-50 with an eye for detailing, quality and originality. Women who know what they want. Homebase EU-market (Netherlands and Belgium). Our prospect is independent, self-confident, well-educated, wants to look sexy in a subtle way and loves to express herself in fashion. She loves to indulge herself, but also wants to keep it real. She reads glossy magazines, wants to know what celebs are wearing and is inspired by them, but not in a desperate way. She dreams about a Birkin Bag, but wouldn't surely buy it if she could.
We like these fonts, colors and style
We like several things and want to find a balance between romance and modernity. It would be nice if there is a small gimmick in the logo, that we can later use for the embroidery, labeling or buttons. Such as a bowtie, pearl or something sweet. It's important that we can use the logo in 1 color or black and in multicolor as well.
We like the typographies that are used in shops suchs as net-a-porter or websites as elle.com, but we don't want to be a copycat or a wannabe. We like the Dior logo as well. But we are also fond of the typical romantic Paris pen drawings (as you can see in the attachment). And also
[Login to view URL] looks great if you ask us.
Our design will be used on
(Web)
