Name On Logo: Birthing My Business
Our Slogan
The hand that rocks the cradle, rules the world!
What we do
We offer a business coaching experience that helps women to create & develop their business using the parallels that are found when a mother would prepares for the birth of a baby.
Industry: Consulting
Things to communicate through the design
1. Feminine
2. Sense of Fun, Casual
3. Creative
The target audience
Women of all ages but particularly those who are juggling motherhood, career, running a home. So that would include women from early 20s through to late 40s. A woman who is clever, creative, motivated and wants to have the flexibility to have it all. A lot of my marketing will be through Daycares, schools, playgroups etc. Mothers who want to give up their office jobs and return home to create more balance for their kids and themselves. Initially this program is aimed at Australian women but it will be offered globally once it is established in Australia.
We like these fonts, colors and style
I have a vision for pastels (baby pinks, baby blues, etc). I would like to see a design with an English Nanny style pram. The baby in the pram is a dollar sign. I want it to be soft and feminine but not so it scares off the women who are not inclined to being mothers. It is purely a metaphor. It could be a musk pink background with white pram or even the stork bringing a dollar sign.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
