Name On Logo: short version: Deva, long version: Deva Feed Trade
Our Slogan
az UBM csoport tagja
What we do
Deva Feed Trade is a sister company of UBM Ltd (one of the Hungarian marketleaders):
Profile of the companies:
- dealing, trading and producing animal feed (nutritions, premixes, feed mixes), for example: swine, poultry, cattle
- dealing and trading feed supplements (toxin binders, enzymes, acidifiers, pellets, aromas)
- dealing and trading raw materials for animal feeds (soya, grain, vegetable oils
- services: consulting and enterprise management
Industry: Miscellaneous
Things to communicate through the design
1. professional attitude
2. quality
3. reliability
The target audience
Target group:
- animal breeders (swine, poultry, cattle)
- farmers
- animal feed producer companies
- animal feed traders
- other entrepreneurs in the agriculture sector
Sex: mostly male, but not only
Age: 25-65
Location: mostly countryside
Education: different in each target group (technical college to university)
Our goals:
- building Deva Feed Trade brand in the mind of the target group
- connecting the Deva Feed Trade Ltd. and the UBM Ltd. in the mind of the target group
- in the brand introduction period we will use Deva logo together with UBM logo to enhance the connection
- later we will use the Deva logo alone
Separation of the product structure of the two company:
Deva:
- animal feed and animal feed supplements
UBM:
- animal feed raw materials (soya, rape, corn, barley, wheat, etc
(attached logo, which symbolise the seeds)
We like these fonts, colors and style
Important things:
- Deva Feed Trade is the member of the UBM Group, (you can read this in the logo tagline as well, in Hungarian: 'az UBM csoport tagja")
Challenge:
- designing a logo which can use with UBM logo (attached) as well, but which we can use alone
(We need only Deva logo, not Deva with UBM.)
Style:
- modern, clear
- dynamic
Font:
- sans-serif
Colour:
- it can be colourful and dynamic
I attached a UBM namecard sample. We usually use that kind of footer graphic as well.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jul 5, 2011
Please consider: the main product of Deva Feed Trade is ANIMAL FEEDS.
The logo needs to allude of the company profile.
