Name On Logo: A.T. Kearney
Our Slogan
China chemical industry – Flying blind?
What we do
This logo will be used as a logo for a research paper (both a power presentation and a Executive Brief, a word document) that assesses the current economic situation on the one side and increasing risks, challenges and uncertainties that multinational chemical companies face in the Chinese chemical industry. As the Executive Brief will be put on the website
[Login to view URL] to download, the logo will be seen by a large audience
Industry: Consulting
Things to communicate through the design
1. Long-term growth trend - Continuing strong growth of China’s GDP. This growth is so strong that China has practically evolved into one of the world’s most important growth engines
2. Volatility in the short-term –Multinational chemical companies are active in an increasingly challenging business environment in China. Their business performance, as a consequence, will be volatile and this volatility is increasing over time
3. The logo should represent these two trends that go hand in hand. In the document, we want to use this logo in the opening part and in the growth and volatility chapters
The target audience
The logo will be viewed by CXOs and Managing Directors of multinational chemicals companies in China, as well as anyone accessing the A.T. Kearney website and downloading the Executive Brief
Do NOT modify the existing A.T. Kearney logo in any way. We only need a logo without any lettering.
The logo has to incorporate the ideas of “long-term growth trend” and “volatile development” – we would like you to orientate your designs to the basic concepts of the “upward arrow” and “volatility curve” we provided as attachments.
We like these fonts, colors and style
The logo must fit to A.T. Kearney. Check out the website and the Complexity Initiative logo (which we like very much). Must be professional and serious, down-to-earth but still an eyecatcher and inspiring (“Wow, looking at the logo I know what the trends are and that they go hand in hand)
For a better understanding of what we are looking, please review the uploaded sample images. Please also try to stick to the red/silver-grey colors and include the main A.T. Kearney logo (provided as attachment). Please access the website to see how we typically illustrate our documents.
Do NOT modify the existing A.T. Kearney logo in any way. We only need a logo without any lettering.
The logo has to incorporate the ideas of “long-term growth trend” and “volatile development” – we would like you to orientate your designs to the basic concepts of the “upward arrow” and “volatility curve” we provided as attachments.
Our design will be used on
(Web) (Print Media)
