Name On Logo: Lumen Eye Group
Our Slogan
Practice for yourself. Not by yourself.
What we do
Mission: to help independent dispensing optometrists thrive in private practice.
Description: Lumen Eye Group is a management services company that provides private practice optometrists with; consulting support, platform for peer to peer networking and volume discounts on supplies from brand name suppliers.
Definition: The lumen is a measure of the power of light perceived by the human eye.
Industry: Medical & Dental
Things to communicate through the design
1. Optometrists must perceive Lumen as 'professional'.
2. A medical connotation is good
3. Avoid the typical 'eyeball' design
The target audience
US Doctors of Optometry are primary audience.
US eyecare consumers are the secondary audience.
We like these fonts, colors and style
see prima logo attached... we are changing the name from Prima to Lumen due to possible conflict with Trademark...
Our design will be used on
(Web) (Print Media)
Additional Info Added Jun 27, 2011
The lumen (symbol: lm) is a measure of the power of light perceived by the human eye
