Name On Logo: DODO Deals
Our Slogan
Grab The Deal Before It's Extinct
What we do
We source and package discount deals, offering our consumers great savings on things that they would buy everyday, as well as luxury occasional purchases like holidays. (like a group buying site: Groupon / LivingSocial etc)
Domain to be used is: DODODeals.com
Industry: Retail
Things to communicate through the design
1. Friendly
2. Fun
3. Contemporary
The target audience
Our main target market is families, so typically in the age range 20-50. People looking to save money on everyday stuff, great experiences and luxuries
We like these fonts, colors and style
Tagline is optional.
Simple and clean lines (think apple)
Bright, vibrant colours to attract the eye (think google or ebay)
Design to include a mascot of a cartoon Dodo (think cute and loveable), that can be used as a character throughout our branding/marketing efforts. Future work for designing different poses and seasonal variations is likely.
As a suggestion lettering may be feather themed to fit in with the dodo theme.
Design will need to be suitable for both large and small uses or alternatively the Dodo mascot as a standalone.
The images attached are just for inspiration (Copyright Credit to: Ralf Juergen Kraft - we do not own these we have just seen elsewhere)
Our design will be used on
(Web) (Print Media)
Additional Info Added Jun 19, 2011
Now we have received some interesting entries we at DODO Deals have a better understanding of our requires, therefore as you read the following carefully you will fully understand our requirements:-
1. More than one Dodo can be present in the logo.
2. The word “DODO” should apprear in BLOCK CAPITALS. Also the “O's” in DODO need to be clear, no fancy fonts but this does not mean that the font/design needs to be boring.
3. We believe that the Google logo should be kept in mind whilst designing the logo, as we would like to make the logo seasonal by changing the “O's” in DODO into other things; for example turning them into Christmas Wreaths at Christmas but also dressing the Dodos up as Santa and Elves perhaps. There will be approximately 17 – 20 seasonal logos needed.
4. PLEASE pay attention to the shape, style and feel of the Dodos in the JPG pictures attached to this brief. These pictures are subject to copyright to the person who created them, however they have managed to capture what we would like to see as our Dodo so use them as inspiration. Although these Dodos are 3D we are happy with drawn figures. We DON'T want them to look too much like a cartoon, heavy black lines etc. Think of a Disney, The Lion King, the lines are thin, shading is beautiful and there is the air of believing what you are seeing.
5. We will need 17 – 20 tweaked logos so the winning designer would need (with our guidance) to take the winning logo and change it accordingly to make it seasonal, we will pay $20USD per seasonal logo (remember we DO NOT wish you to create a new logo from scratch, we just need the characters changed so that they match the celebration).
If you believe that you can help with this – then please submit based on the terms detailed above.
Thank you for your interest
DODO Deals :oD
