Name On Logo: MOD
Our Slogan
No Slogan
What we do
MOD (stands for Musician Operated Devices) is a brand for a new line of multi-effects pedals.
A multi-effects pedal is used by musicians to modify the sound of the instrument (a Guitar, Bass, Voice...).
For example, a guitar player can put a multi-effects pedal between his guitar and the amplifier. Then the sound that goes though the pedal will be modified by an echo, chorus or distortion effect.
Industry: Entertainment
Things to communicate through the design
1. Personality / Identity
2. Freedom / Flexibility
3. Community / Exchange
The target audience
Our pedal uses a new technology that allows musicians to go in a higher level of customization, creating his own effect. So the user can build a sound that carries his personality/identity. The pedal is so flexible that the musician feels the freedom of creating his own sound. Finally, the musician enters a web community where he can share and exchange his effects and try out the effects created by others musicians.
The target audience is formed by musicians (professional and amateurs), mostly young.
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jun 14, 2011
-- The websites of "traditional players" on the brief are only for contextualization. Actually we don't want anything very similar to those logos.
