Name On Logo: Home Maintenance America
Our Slogan
No Slogan
What we do
Home Maintenance America is a new business start up providing home maintenance services/repairs to home owners through our for fee "home maintenance plans". Most all services will be completed by third party providers hence we will be acting as the broker in many cases. Both home owners and third party providers i.e. landscapers, carpenters, and handyman, will enter our website to communicate and schedule work to be completed.
Our growth strategy is leaning towards franchising hence branding is paramount.
Industry: Miscellaneous
Things to communicate through the design
1. Service
2. Friendliness
3. quality
The target audience
Our target market is middle to upper middle class home owners between the ages of 25 and 55. Within this basket includes all types of profiles from working professionals, two income earners, stay at home mother, etc...
We like these fonts, colors and style
Home maintenance is a year round endeavor and can be broken down by seasons. Each season has its own set of maintenance issues to be addressed hence I envision a seasonality theme. The four vibrant colors of the seasons (blue:winter, orange:fall, green:spring, yellow:summer)
As far an icon or bug if that works I would like to see the incorporation of the four icons of the season i.e. leaf, snowflake, flower, and sun. Secondly seasons are circular flowing into each other.
Lastly, community is a concept that is important to our business. Homes make up a community hence some how incorporating this concept would be interesting. I envisioned perhaps four roof lines drawn with a single brush stroke, each a color of the seasons, perhaps side by side or appearing to fade away. Just a thought!
I will leave you with this last though. I am of the belief that less is more. Brevity is the soul of wit and I believe the same holds with a logo. I challenge you to design a logo that can convey all this yet be simple and memorable. If you succeed you will be rewarded far in advance of any monetary benefit you receive for winning this contest. You will have shown yourself to be a master of your craft.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
