Name On Logo: The Audio Video Authority

Affordable Home Automation

The Audio Video Authority is a business that sells and installs home video and audio components using contemporary home automation tools. Much of today's entertainment content is digital and requires integration with home networks and the internet. This business positions itself at the entry to mid level range of home theaters, important video installations and all-house audio, where one can easily choose music source and content in one or more rooms throughout the house. Also sold are automated lighting controls, shades, and other custom integrated appliances which has an appeal for those concerned with energy conservation - though this is more of an add-on sale.

Industry: Retail

1. Established and contemporary, but not 'old fashioned'

2. Appeal mostly to men but need women's approval - not too manly

3. Trustworthy, credible, solid, approachable, knowledgeable

Audience is suburban home owners, high net worth/household income.
Mostly men, but purchase must be approved by women.
People who enjoy gadgets, high end items, but we are not targeting to top of the market, but rather the entry - mid- level home automation/audio/video enthusiast. For others the appeal is one of simplification - the replacement of a coffee table full of remote controls with a single easy to use unit customized to that particular homeowners needs.

Logo will be used on electronic and print media, therefore please do not use shadows, bubble letters or shadings. Please do not use fine detail that might get lost in small images.
Background must be white and/or transparent.
Colors: main is soft blue (not baby blue, not royal blue), secondary are warm versions of yellow (dark - but I fear it might not "pop" enough) or orange (almost rust).

It is preferred but not necessarily required, that the logo be appropriate for use on promotional items such as the Mugs/T-Shirts noted below.

(Web)  (Print Media)  (Mugs & Tshirts)