Name On Logo: Washington Consortium for Law Externships and Exchange

No Slogan

This is a new D.C.-based nonprofit, see [Login to view URL] that brings U.S. law schools together for two purposes: to bring law students to D.C. for full-term, full-time, credit-bearing academic externships in government and public interest advocacy offices; and to connect distant law schools with D.C. by piping D.C. luminaries out there, and putting distant law faculties' research and work product in the hands of policymakers here. See proto-website with program description at [Login to view URL]

Industry: Education

1. Legal/academic excellence and prestige; high moral and social values, sense of inspiration to public service but not partisan

2. Institutional solidity, reliability, not fly-by-night

3. Iconic simplicity, elegance, ease of relating to this organization, sense of personal connection to D.C. and its higher meaning

Sophisticated lawyer and law professor types, not money-oriented but used to fine graphic design, who resist commercial sales pressure but are visually attuned. Law school deans whom I'm trying to convince to join the consortium and help support it. Foundations looking us over as a grant applicant. Law students from all over the US (and perhaps abroad) looking at the program as a place to spend a semester. DC public interest and federal government lawyers looking to see if our program and its students are intelligent and committed enough for them to take on as externs. Bar accreditors looking for proof that law schools do right by giving major academic credit for what we offer. Law and non-law educators looking to us for inspiration. And my family and friends. ;)

I'm thinking architecturally. See [Login to view URL] (my current program that this'll be modeled on). The Capitol dome; the Lincoln and Jefferson memorials. The Washington Monument is a little too phallic. The Supreme Court website at [Login to view URL] has that wonderful brass square stamp-like imprint of the pattern in the brass partitions in the courtroom, bracingly iconic to anyone who's been there. Darn, they thought of it first. ;) I'm attaching some doodles I made. See if you can use the Lincoln or the Jefferson as the basis. I realize my entity name is long! The words "for externships and exchange" can be smaller as part of some title logo (see e.g. [Login to view URL] the American Constitution Society does this). Fonts: Elevated taste, neither stodgy nor commercialized. Not fat & bold, not cheap or gaudy. I like serifs and sans, but not too minimalist-trendy, not too precious, perhaps a subtle slender take on traditional Roman monument letters or Century Schoolbook or something. Hoping for a combined title-image logo where the image can be separated from the title and used independently as a cue, accompanying text or not. Mugs, T-shirts for the students, podium logo, website, conference posters, but no billboards. Needs to be original--lots of lawyers will see this who know about trademark, logo image and trade dress infringement. You can do all this, right? ;)

(Web)  (Print Media)  (Mugs & Tshirts)