Name On Logo: Living Skies Housing Authority
Our Slogan
Diverse in Nature, Excellent by Design
What we do
Vision and Mandate:
Saskatchewan is the land of living skies. The strength and diversity of Saskatchewan’s natural environment and its kaleidoscope skyline define more than just the physical characteristics of the province; those attributes live deep within the spirit of its people.
The Living Skies Housing Authority proudly bears the name of Saskatchewan’s grand vista and symbol of humanity. Our vision is that all people who call land of living skies their home have affordable, adequate and suitable homes. Our services ultimately enable vulnerable citizens achieve greater housing security, independence and inclusion.
The Living Skies Housing Authority is the Saskatchewan Housing Corporation’s agency of choice to support the provincial network of public housing service providers. Through a service agreement with the corporation, Living Skies Housing Authority supports provincial housing authorities in the areas of board governance, property management, portfolio operations, tenant relations, financial management, business systems, and building technical services. It also provides the Saskatchewan Housing Corporation with housing program, portfolio and policy advisory services.
Industry: Non-Profit
Things to communicate through the design
1. We enable safe, affordable housing for vulnerable citizens
2. We provide professional, cost effective services
3. We are solutions focused
The target audience
The logo will be used for official company business and communications, including correspondence, business cards, signage and public communications.
Our target audience is primarily community-based housing authorities that provide public housing in more than 275 communities. The Saskatchewan Housing Corporation, our parent organization is a target audience. Other more public target audiences includes our vendors and professional candidates that we may be trying to attract to the organization.
We like these fonts, colors and style
Preferred design elements include:
(1) stylized house and/or roof line...our core business is housing
(2) Saskatchewan's skyline which is wide-open, spectacular, constantly changing and diverse (our licence plates say Land of Living Skies)
(3) Saskatchewan's geographic shape (check it out by Googling Saskatchewan maps - simple form, easy to draw)
(4) people/citizens...this is who we ultimately serve.
Our visual identity objective is a clean, distinctive design. It may not be possible to incorporate all the above design elements within that objective, so they have been listed in priority order if some need to be excluded.
The traditional colour of the Saskatchewan housing authority network is red, so that is a starting but not mandatory point. In the end we will be guided by what design best symbolizes our organization.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
