Name On Logo: Big Ice
Our Slogan
No Slogan
What we do
Produces over-sized ice trays.
Industry: Sports & Recreation
Things to communicate through the design
1. It's BIG
2. It's for fishing
3. It's long lasting
The target audience
Fishermen. Especially the DIY crowd looking for something better (longer lasting, less expensive, more convenient) than bagged ice.
Big Ice is the name, it’s an over-sized ice tray. Unlike the ordinary ice tray that makes 1 inch cubes, this tray makes cubes that are 4 x 4 inch cubes. These larger than average cubes of ice save the consumer time and money. This product is primarily targeted toward fishermen who will appreciate that this ice lasts longer than what can be purchased at the store. Fishermen need ice to last all day while on a boat in the heat in order to preserve their catch.
We like these fonts, colors and style
On the logo, I would like to see a Redfish or Speckled Trout with the name “Big Ice”. The fish doesn’t need to look exactly real, and another species of fish would work.
Would like to use two, may be three colors.
Bold design.
Our design will be used on
(Web) (Print Media)
Additional Info Added Jun 14, 2011
