Name On Logo: Fertilizante Orgánico La Rústica
Our Slogan
Humus + composta
What we do
Promote and encourage win-win ideas for a sustainable development between our environment and our communities, through fair trade, where helping one doesn't mean sacrificing the other.
Our current product is a 100% organic fertilizer made from humus and compost.
Industry: Home & Garden
Things to communicate through the design
1. Eco-friendly / Green / Harmless
2. High End / Top Notch (since it's cheaper than chemical fertilizers, people think it's not as good. We want to change that)
3. Charismatic
The target audience
We're selling through nation wide (Mexico) supermarkets. Most are located within cities.
24-60 year olds, mostly women; middle class and upper middle class, some upper class.
High school education or more; they understand a green product can be beneficial to the environment and their children.
We like these fonts, colors and style
We're printing on some bags that are similar to jute or burlap and although printing quality is exceptional, the thinnest lines or really small details might get lost, and no one wants that.
We're open to any number of colors for the design we would use everywhere, except for the printer on those bags, since it only works 1-3 inks. So, we could ask for the winning design to also be in 1-3 colors, for that old printer's sake.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added May 25, 2011
We've uploaded an image, it looks a little compressed. Anyway, that's the design that goes on the fertilizer package, front (upper part with the tree) and back (lower part with instructions).
Now, we're going to place that fertilizer package inside a reusable shopping bag, and on THAT bag, we'll put the winning logo (front and center); and also, we'll put the text that says "Ideal para todo tipo de pasto,..."; that stamp like logo that says "Libre de Olores" which means odor free; the size (5 kgs); the three logos/images on the grass, below the tree, that mean Toxic Free, Fair Commerce/Sustainable, 100% Organic/Ecological/Natural and another small logo of the supermarket we're in.
The customer will see that bag, we want your winning logo to help us gain their attention and once they approach us, we need the other info/images to let them know our size, benefits and where they can use it. If they need further info, instructions, then they can see the package inside.
We're only uploading the image so you can get the full picture of how it would all look.
Saludos!
-La Rustica
