Name On Logo: Shape & Motion
Our Slogan
Fitness Coaching
What we do
- Health, Fitness, Strength, Mobility, Rehab
- Personal Training – one on one and small group training
- Indoor (gym) and Outdoor (parks)
- Training approach: positive, fun, results driven approach to exercise; changing lifestyle; eating habits.
- Mature trainer, ex-military, structured but NOT “military boot camp” style.
Industry: Sports & Recreation
Things to communicate through the design
1. Vibrant, healthy & fun
2. Progressive
3. Positive feeling
The target audience
- Must appeal to both genders
- Adults aged from 25 to senior
- Income Bracket: middle to upper
We like these fonts, colors and style
Option to use "&" or "+" in company name.
i.e. shape & motion OR shape + motion
Imagery:
- Something fluid
- Stylised human figures ok but not necessary
- NO figures that show a muscular body or large weights please
- Clean font (sans serif)
- vibrant colours that appeal to both men & women (but must print well in greyscale)
- will also be used in 'car wrap' advertising
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added May 19, 2011
Could we please see variations of logos:
(1) on white background
(2) on black background
(3) in greyscale
Pls ensure that detail on logo is not so delicate that the words become unreadable or the detail is lost when reproduced in tight spaces.
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We used a colour scheme generator to select some colour combinations we liked. We're not sure what would work well with the specific graphics and font but here is what we're leaning towards:
Pink Green Blue
E90CB5 B5E90C 0CB5E9
D605A5 A5D605 05A5D6
Blue Pink Green
0D5ECE CE0D5E 5ECE0D
0096DB DB0096 96DB00
*** We would rather NOT have purple or orange in the logo ***
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SUMMARY OF FEEDBACK (updt 20 May 11)
What we like:
- simplicity of the design: tag line & company name must be easy to read
- suited to printing on tshirts & business cards
- clean font, sans serif, no italics
- stylised figures, not specifically a man or woman
- feeling of freshness & being alive
Elements we would like to see:
- tagline "Fitness Coaching" better balanced against company name (we've realised that having it justified just throws the logo out of balance - thanks to those who hv made us realise this)
- use of stylised figures that has more reference to exercise (not yoga or pilates)
- up to 3 colours (vibrant and appealing to both men & women) which will print well in greyscale
Styles that are NOT preferred:
- circular style logos
- colours purple and orange
- community or charity organisation styles graphics - must have some bearing on exercise and fitness
- cannot be too floral or feminine (trainer is a mature male)
Logo will have heavy use on:
- Small print advertising
- Business Cards
- Website (& Emails)
- Car Wrap advertising
- TShirts
