Name On Logo: Premena Partners
Our Slogan
No Slogan
What we do
Premena Partners provides differentiated strategic and financial advisory services for social enterprises as well as traditional enterprises in the green tech, health and technology sectors. Its clients are typically those companies in early stage of development seeking strategic growth and finance options, or mid-stage companies in need of a turnaround strategy. Roughly translated in Czech and other languages, "premena" means "metamorphosis" - this name is meant to reflect the firm's goals to offer unique yet seamless solutions at the right time and pace for its clients.
Industry: Consulting
Things to communicate through the design
1. industry leader/expertise
2. integrity/trust
3. thoughtful, differentiated player
The target audience
Male and female entrepreneurs and investors across the US, who are typically highly educated, success driven, strong Type A personalities. However, this needs to be somewhat balanced to account for specific sectors that Premena Partners targets (green tech, health, companies with a social mission, etc.).
We like these fonts, colors and style
I like the following logos as they are instantly recognizable carrying through the companies' brand identity: Apple's apple, Google's gmail envelope, Amazon's "a" with a smile letter/pictorial mark, Nike's swoosh, Discovery Channel's earth, Gucci/Yves St. Laurent/Louis Vuitton (luxury brands generally) with visible letter form marks, etc.
And no offense to Prudential, but there is something about their logo that I just don't care for.
Our design will be used on
(Web) (Print Media)
