Name On Logo: Fallogic
Our Slogan
No Slogan
What we do
Manufacturer of fall protection equipment for occupational (industrial) use, selling primarily to construction, utility, oil & gas transportation and manufacturing markets. Product line includes harnesses, lanyards, hardware and accessories. Purpose of the product is to prevent serious injury or death for individuals working at height.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. trustworthy
2. rugged
3. logical/technical
The target audience
Decision makers are workplace safety professionals, typically with a 4-year college degree and/or significant technical training. Majority are between 35 and 55 years of age, with about 65% male and 35% female. Usually middle to upper middle-class with a blue collar background and upbringing. Decision makers work directly with individuals that use the product.
Users are about 70% male, 30% female, lower-middle class, blue collar workers with vocational (job-specific) training. Users are more likely to request the product specifically if the product is perceived as "cool" or has aspirational value.
We like these fonts, colors and style
Prefer a word logo from which one letter (the "F" for example) can be separated from the word logo to represent the brand as a separate logo on its own. Alternatively, a combination of a graphic "icon" and word logo.
Block lettering, industrial feel. Textures and colors related to steel, iron and heavy industry. Word logo, if used should be relatively compact horizontally.
If using a combination of a graphic icon and word, it should be designed so that the icon can be positioned either to the left or right of the word, or above the word so that the dimensions of the icon and word combined are close to a square (so that the logo can be used in spaces that have limited horizontal space).
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
