Name On Logo: AdoptionTees.com
Our Slogan
No Slogan
What we do
AdoptionTees.com will be a website where families who are adopting children can go to purchase bulk merchandise to re-sell to friends, family, on their blogs, facebook, etc. to help offset some of the costs of adoption.
In addtion, there will be adoption helps and other resources on the website.
Industry: Religious
Things to communicate through the design
1. Family-Oriented
2. Fun
3. Nothing too complex
The target audience
Target age will be men and women roughly 30-45 years old who would be viable candidates for adopting children. Middle-upper class primarily. Location will be anywhere is US. Mothers are typically stay-at-home and fathers usually have a good-paying job.
Women will most likely visit our site much more than men. Logo will be printed on materials directed at both men and women, either adoptiong families or humanitarian/adoption entities and organizations.
We like these fonts, colors and style
We are open to other ideas – the ones listed below are only suggestions.
Color options could be using red, yellow, black and white representing the skin tones/colors of children around the world that are being adopted. (Like the children's song "Jesus Loves the Little Children of the World....red and yellow, black and white")
Artwork options could include children holding hands, parents w/a child, the world or a combination of these listed here. One specific idea we had was to have children in alternating colors of red, yellow, black and white holding hands on top of a world with the text AdoptionTee’s.com across the world image.
Another thought is to make the “t’s” in AdoptionTee’s.com into a cross.
We found 3 fonts we liked (but again, are open to anything). These were fun fonts that also had a "childlike" component to them. They were: Grenouille, Boingo, and Heartbreaker (see attached).
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
