Name On Logo: MCA London
Our Slogan
No Slogan
What we do
MCA is responsible for consulting major national and global brands on purchasing marketing and advertising production solutions and support services.
Working in conjunction with marketers or purchasers optimize their production investment across all media channels including TV, Radio, Print & Digital, and implementing cost management systems to secure ‘value for money’ from clients Agencies.
Industry: Media
Things to communicate through the design
1. • Be able to utilise the identity to define the divisions of MCA, MCAlondon, MCAnewyork, MCAhongkong, so to be able to adapt the logo for the region
2. • We check and approve things so of communication of a sense of validation, confidence and approval
3. • Uphold the values of being Masterfully Maverick. Diligent yet daring.
The target audience
Global and National blue chip companies.
CEO's, CMO's, CFO's
Advertising and creative agencies
TV, Radio, Print Industries, Professional bodies and associations.
Thought leaders in the advertising and creativce industries.
We like these fonts, colors and style
We want a logo where the initials MCA are bold and the clear centre of focus
We feel that green or colour represents validation and approval would be appropriate as main colour, although we are open to suggestions
Not sure if colours should be vibrant to reflect personality of company or be muted and sober keen to see submissions in both routes
We would like a graphic or image to reflect approval or validation
Font should be bold, clear, modern, clean and legible across all uses, Do not wish to have a very complex script typeface but would consider a design with an innovative or clearly legible “signature”, style font
Open to creative case use. So London could be used with or without a capital c - ditto the main company characters
Like a lot of the work in the” We never Spam “ content with a checkmark or “seal” we are very keen that the logo reflects an affirmation of checking and approval, although we are a professional consultancy and we need to communicate as such.
These are the brand characteristics:-
• Masterful – Expert; showing leadership
• Maverick – Independent thinker; non-conformist; opportunistic.
• Diligent – persistent; hard working
• Daring – Brave and adventurous; unconventional, different, innovative
Examples:-
[Login to view URL]
[Login to view URL]
[Login to view URL]
[Login to view URL]
[Login to view URL]
[Login to view URL]
Some logos along the lines weto are thinking
[Login to view URL]
Visit our website for more information on MCA ( MurphyCobb )http://www.muyrphycobb.com
We are happy to receive queries or questions regarding the competition and entries by email or phone. Please contact Michael Bolton at
[Login to view URL]
Our design will be used on
(Web) (Print Media)
