Name On Logo: ONE
Our Slogan
One Changes Everything
What we do
This will be a propietary line of merchandise targeted toward families that are adopting so that they can purchase it and resale to friends and family, on their blog, facebook, etc. to help offset the costs of adoption.
Industry: Religious
Things to communicate through the design
1. Trendy
2. Fashon/Retail Look
3. Awareness/Humaniatrian
The target audience
Gender neutral, as the logo will be applied mainly to t-shirts for both men and women. BUT, the primary purchasers will be WOMEN, so we have some thoughts (see under style and concept below).
Target age will be men and women roughly 30-45 years old who would be viable candidates for adopting children. Middle-upper class primarily. Location will be anywhere is US. Mothers are typically stay-at-home and fathers usually have a good-paying job.
We like these fonts, colors and style
We definitely want a very retail, trendy, fashion-forward look as we are going to decorate fashion tees like burnouts, slub tees, baseball jerseys, hoodies, etc. (think American Apparel, American Eagle, Abercrombie, Aeropostale, etc.)
We will be using different imprinting techniques like glitter inks, foil, metallics, discharge inks, rhinestones, etc.
Bleeding Cowboy, Body Hunter, Birth of a Hero, Aristotle Punk, iNked God, Arista, Alba Matter, 60's Pop, BubbleBoddy Light are some of our favorite fonts we saw.
We are leaning toward something more distressed like the first few fonts but would be open to a 70's or 80's retro look like the last few.
Lastly, we MAY end up choosing 2-3 designs, as we need something gender neutral AND a design geared more toward women. So, our thought was maybe there could be a "base" logo with a women's version perhaps with "scrolly/swirly" graphics added. You can see a good example of this here with the "Simply Love" t-shirts (see attached).
One final idea is to have the ONE logo run veritcally with the "One changes everything" tagline emanating from it, like the "One" coming from the "O", the "N" could be the "N" in "Changes" and the "E" could be the first letter of "Everything". We are open to anything but this is one thought we had.
Finally, as stated earlier we MAY end up getting 2-3 designs as we are looking to offer several different looks and shirts. We will select a winner but may be in contact with other designers if we elect to use more than 1 design.
Our design will be used on
(Web) (Mugs & Tshirts)
