Name On Logo: Ever-Pro
Our Slogan
No Slogan
What we do
We're a lighting manufacturer. Ever-Pro is a long-lasting polymer we recently introduced that some families in our Outdoor product line are made with.
Ever-Pro allows outdoor lighting fixtures to repel the elements and maintains its appearance (doesn't fade) for a number of years. It includes an extended warranty/guarantee.
Industry: Retail
Things to communicate through the design
1. Strength
2. Weather Proof / Resistance to the Elements
3. Duration / Length of Time
The target audience
The end consumer is going to be a homeowner 30+. A secondary audience the logo needs to appeal to are the owners/managers/purchasing agents of lighting showrooms.
Logo should appeal to both men and women. People who have household incomes in excess of $100,000, have a sense of style, and appreciate value and longevity.
We like these fonts, colors and style
Neutral tones / sans serif typefaces. Understated elegance / positive/negative space. Something that's clever.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Apr 13, 2011
Please note that the logo needs to look good when scaled to a small size. The logo will be used in our outdoor product catalogs.
** Please be mindful that the logo should convey strength, durability/longevity, and weather resistance. Needs to relate to the Ever-Pro name. Maybe a logo with a shield? Umbrella? Bulging Biceps holding an umbrella? Really need to find a graphical way to show the durability/strength aspect.
