Name On Logo: Whitesel Music

Since 1948

We are a piano and organ business. We have other products such as orchestral instruments and sheet music, but our absolute main emphasis is pianos and classical church organs. While our physical location is a service to the local community, the coverage of our overall business is vast. We cover the entire United States for pipe organ sales and service, a large portion of the East Coast for Electronic Organ Sales, and most of the United States for piano sales. We also rebuild, tune, and service all makes and types of pianos and organs, both pipe and digital. 80% of all business is with churches or people who attend church.

Industry: Retail

1. The quintessential place to go for a church organ or piano

2. Success within the Industry

3. Old Stable Business

Most customers are groups of people (Church Committees) of authority within a church structure. Most are of retirement age, or middle aged and wealthy. Those that aren't are very dollar conscious and young families making a piano purchase. This purchase is usually the 3rd largest investment these customers make next to their home and car.

I want something that exudes power and professionalism. Absolutely NOTHING that is 'cheesy', 'campy', or 'gimmicky'.

My favorite Font is Trajan Pro. I see this being made out of steel or something considered strong. Maybe with some pipe organ pipes or piano keys.

We've been in business since 1948, but many people think we went out of business. We recently moved, and that has caused the confusion. This logo will be used on outside and inside signage. I want it to be a simple of pride for myself the owner, and also for the customers that choose to do business with us.

I have some old logos that were used for decades. They are old, outdated, and too difficult to see on a sign. It was simply too much stuff going on. I also feel the script is too 'casual'. I've included those logos so you can see part of our past. I'm the Grandson of the original owner and want to update the stores image while holding onto the fact that we are one of the oldest piano and organ businesses in the entire country. My next step is making us the biggest.

I'm also including pictures of some of the products we sell.

(Web)  (Print Media)  (Billboards & Signs)  (Television)  (Mugs & Tshirts) 

I forgot to mention that we've sold over 10,000 pianos since we opened and have installed over 1,100 church organs.